Experienced Agency Consulting
Improving the overall health, fitness and lifespan of your agency
we all have areas we'd like to improve in our business
Three phone calls from feast or famine.......
"Over my 25 years of Agency life, with 17 of those at the helm of 3 agencies, I genuinely can’t remember a time when everything was just ‘okay’
Agency life is very much a rollercoaster and not a train. But we kind of love it that way, don’t we?
Mostly, I believe that’s because we’re sitting next to awesome people on that ride… and wouldn’t know what else to do anyway!
From the giddy heights of winning a pitch to the pant filling deep recess of a major loss, or the monumental mother of all cock ups (and boy, we have all had some cock ups along the way!)
It’s fun, it’s exciting and it’s ever evolving. It can also be very rewarding. In every sense.
I can’t unmake that volatility, but I can help make the trips at the top last longer and the time spent in the dip shorter.
I can also help with ensuring that you get the margins you deserve for the work you deliver."
Bruce Hutton
About Us
How does its work?
We hold a free 90-minute consultation for us to collectively understand where the current pain points are and what symptoms are presenting within your business.
We can then decide if we need to explore the issues further via some simple research (Staff and/or Client)
Once we have agreed that we know the Cause(s) and are not treating symptoms, we can agree a course of treatment.
It’s fair to say we are like a General Practitioner in this respect.
If we can’t help on our own, we'll bring in a specialist. We don’t profess to be experts on everything.
We work with some outstanding and talented people and it’s our pleasure to introduce amazing people to other amazing people.
But….. the course of treatment will always be action and results orientated, not a load of unusable charts and strategic waffle.
We can be very hands on or we can help you ‘heal thyself’!
Varied Experience over 25 years
- Entri Research
- Bray Leino Group
- DVC
- True North
- Mission Marketing Group
- IPA
- Junction Eleven Creative Studios
- Cogent Elliott Group
- The Fold
- Agency Leadership Forum
Why Agency Doctor?
"Across all of my time running Agencies, as the Out of London Chair for the IPA, two stints on the IPA Council and as a member of The Agency Leadership Forum, I discovered that nearly all of the problems I had were 99.9% shared with other agencies.
Both Big and Small, Independent and Networked, Specialist and Full Service.
Like us humans, agencies have problems at birth, as they grow and when they get old. Also, sadly, health scares happen for absolutely no reason whatsoever too.
Luck plays a big part for sure, as the best of the best would tell you. But we can minimise that risk with health checks and ensuring we nip things in the bud and keep ourselves fighting fit.
Unlike the amazing NHS, there is often very few options on where to turn for help as a business leader.
I always wished I had someone with a broad experience and understanding of my pains.
Which is why the Agency Doctor was born…"
Bruce Hutton